#Mood : KEKE Do You Love Me ? 😂😂😂 #DoTheShiggy #InMyFeelingsĪ post shared by Shoker🃏 on at 6:15pm PDT It’s a fairly simple dance routine - which means it’s easy to imitate and post on your own social channels - where you throw up a heart sign timed to Drake’s desperate plea of “Keke, do you love me?” followed by mimicking turning a steering wheel to “Are you riding?”, all combined with a frenzy of hopping and bouncing around that more or less passes for choreography. But there’s a third and essential claim to Shiggy’s fame: He’s solely responsible for “In My Feelings” becoming a hit, despite having nothing to do with the actual song.īy now you’ve probably heard of a craze called the “In My Feelings” challenge.

He’s a 25-year-old from Queens, part of the next generation of comedians whose stand-up consists of no-budget skits shared to his nearly 2 million followers. There are two things to know about Shiggy: He previously existed seemingly only on Instagram … and he’s a star. And this summer, the king of clout is a guy named Shiggy. That’s internet speak for fame-chasing by way of making content go viral on social media. In 2018, deciding which song defined the summer relies on just one metric: clout. And yet, none of that data has made “In My Feelings” our Song of the Summer, or Drake this year’s Artist of the Summer. The story is no different this year: Drake’s “In My Feelings” meets all the same criteria as “Despacito,” having set new streaming benchmarks. “Despacito,” which ticked all the aforementioned boxes, and dominated for considerably longer than a single season, had already won by a landslide before the solstice even began, but Cardi’s career at that point better encapsulated the cultural shift that was happening.

What determines a song of the summer these days? Is it Billboard chart performance, streaming saturation, terrestrial radio airplay, word of mouth, how often you hear it in the club or booming from car stereos? Last summer, Vulture crowned Cardi B, then on the rise, as the artist of the summer rather than making a case for an individual song. The Instagram star gave Drake the hit of the summer.

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